Dijital Dönüşüm Çağında Sürdürülebilir Turizmin Gelişimi

Abstract

Tourism is an area of the economy that is strongly connected with the natural environment. On the one hand, the development of tourism depends on its quality and values, and on the other hand affects its functioning. It is therefore necessary to integrate tourism activities with the objectives of environmental protection, as well as to shape new, pro-ecological attitudes of tourism participants. This approach is in line with the concept of sustainable tourism (Niedziółka, 2012, p.159). It is particularly important in times of digital transformation, where many tourism-related services are moving into virtual reality, but tourism itself remains as real as possible and requires consumers to move and stay in a different environment (Godlewska, 2016, p.186).