The intention of food manufacturer toward application of online halal label in Selangor

Abstract

Globally, most Muslim has high attention towards halal food especially here in Malaysia due to the increasing number of Muslim that consumes and promotes the halal food. The purpose of this study is to determine the most influential factors of food manufacturer towards online halal label. A purposive sampling technique was applied in selecting 50 food manufacturers at MAHA event located at MAEPS, Serdang, Selangor. The result of statistical tests, the knowledge, attitude and practices were a statistically significant association with the online halal label application among food manufacturer in Malaysia. From this study, it shows that the application of online halal label as a huge potential in Malaysia as the manufacturer is aware of the online application of the halal label.