Aportes de la co-creación para la innovación y las relaciones con clientes

Abstract

The paper aims to identify how the contribution of co-creation to the innovation process in organizations and customer relations has been analyzed in academic literature between 2004 and 2018. For this we use data and text mining in publications indexed in Scopus that refer to co-creation, innovation and clients in the mentioned period. We use tools such as VOSviewer and Bibliometrix, finding that other areas associated with co-creation, innovation and customers correspond to: sales, business, commitment, product development and competitive advantage. In Latin America, Mexico stands out for its production and citations. It was possible to discover emerging topics that still need development in the study such as marketing, supply chain, co-creation and service innovation