Effect of Human Resource Competence and Entrepreneurial Orientation on Product Development Capability in Improving the Performance of Micro, Small, and Medium Enterprises in Serang City

Abstract

iThe ipurpose iof ithis iresearch iis ito ianalyze ieffect iof ihuman iresource icompetence iand ientrepreneurial iorientation ion iproduct idevelopment icapability iin iimproving ithe iperformance iof iMicro, iSmall, iand iMedium iEnterprises iin iSerang iCity. This iresearch iuses iquantitative iresearch. Data icollection itechniques iusing a iquestionnaire. Population iin ithis istudy iof iMicro, iSmall, iand iMedium iEnterprises iin iSerang iCity iis i9, 484. This istudy iuses an ierror irate iof i5% iwith a total isample iof i316 irespondents. Data ianalysis iused iSMART-partial ileast isquare (SMART-PLS). The iresults iof ithe istudy ishow ithat ihuman iresource icompetence ihas ia isignificant ieffect ion iproduct idevelopment icapability iof iMicro, iSmall, iand iMedium iEnterprises iin iSerang iCity. Entrepreneurial iorientation ihas ia isignificant ieffect ion iproduct idevelopment icapability iof iMicro, iSmall, iand iMedium iEnterprises iin iSerang iCity. iHuman iresource icompetence ihas ia isignificant ieffect ion iimproving ithe iperformance iof iMicro, iSmall, iand iMedium iEnterprises iin iSerang iCity. Entrepreneurial iorientation ihas ia isignificant ieffect ion iimproving ithe iperformance iof iMicro, iSmall, iand iMedium iEnterprises iin iSerang iCity. Product idevelopment icapability ihas ia isignificant ieffect ion iimproving ithe iperformance iof iMicro, iSmall, iand iMedium iEnterprises iin iSerang iCity.iHuman iresource icompetence ihas ia isignificant ieffect ion iimproving ithe iperformance ithrough iproduct idevelopment icapability iof iMicro, iSmall, iand iMedium iEnterprises iin iSerang iCity. iEntrepreneurial iorientation ihas ia isignificant ieffect ion iimproving ithe iperformance ithrough iproduct idevelopment icapability iof iMicro, iSmall, iand iMedium iEnterprises iin iSerang iCity.