Smartphone Use of Effectiveness in Supporting Young Entrepreneurs Business Activity in the Palopo Using Technology Acceptance Model (TAM)

Abstract

The development effort involving young entrepreneurs by age relative in Palopo City is now starting to grow and develop. One of the factors that affect the increasingly rapid development of information and communication technology. The development of information and communication technology enables anyone to conduct business without having to incur substantial costs for investment only places and other infrastructure. This study aims to determine the effectiveness of the use of information and communication technology in this case is a smart phone to support the business activities of young entrepreneurs in Palopo. Total sample of 150 respondents. Data analysis was performed using the Partial Least Square (PLS) with 4.0 WarpPLS program. The results of the study results showed that of the five hypotheses which are built in this research there are four hypotheses that can be accepted: (1) Perceived Ease of Use significant effect on Perceived Usefulness; (2) Perceived Ease of Use significant positive effect on User Satisfaction; (3) Perceived Usefulness significant positive effect on Behavioral intention; (4) User Satisfaction significant positive effect on Behavioral Intention. While the hypothesis is not accepted, namely (1) Perceived Ease of Use positive effect was not significant to the User Satisfaction, which in this hypothetical direct influence that has no significant effect. This study also provides empirical support for the theory of TAM in the context of the Smartphone use by young entrepreneurs in the city of Palopo in support of business activities. The benefits and user satisfaction is an important determinant that explains the interest behaves using Smartphone. In addition Smartphone has a user friendly design that allows users to operate the various service features / applications provided on each brand Smartphone. The results of this research study also found information that would have a positive impact on young entrepreneurs perkembagan with age categories were taken from 20 years has begun to grow. This indicates that the motivation, innovation and creativity among young entrepreneurs to continue to try to create jobs independently.