BRIDGING THE GAP BETWEEN KNOWLEDGE MANAGEMENT AND DIGITAL TRANSFORMATION: THE CRITICAL ROLE OF DIGITAL LITERACY, ORGANIZATIONAL CULTURE

Abstract

This paper explores the connections between knowledge management (KM), digital literacy (DL), organizational culture (OC) and digital transformation (DT). It investigates the role of KM on the usage of DL and OC and how both are interplaying determinants of successful digital change. To examine these relationships, the study conducted a path analysis of the path coefficients and coefficient of determination using the SmartPLS 4 software based on the Partial Least Squares Structural Equation Modelling (PLS-SEM). The survey was web-based research that gathered data of 600 faculty members in 15 publicly-financed universities in Islamabad, Pakistan. The findings underscore the importance of having all-round training markets to improve digital literacy to consolidate knowledge management strategies. Besides, the organizational culture should be democratic and adaptable in order to transform efficiently in digital form. To realise successful digital transformation, it is important that knowledge management techniques be combined with organizational change initiatives by organisations. The report as well suggests frequent monitoring and evaluation to determine the effectiveness of these interventions and introduce relevant amendments towards continued improvement. This study highlights the interrelationships that exist between the management of knowledge, deep learning, organizational culture, and digital transformation, and a comprehensive approach to knowledge and digital technology-driven initiatives is highlighted. The results indicate that knowledge management has significant positive influences on decision making, which intermediately impact decision taking in a good way. Moreover, KM creates a facilitating organizational culture, which is critical as an intermediary between distributed leadership and digital transformation.