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Changes in Marketing Strategies and Performance Outcomes of Turkish Firms in 2008 Global Economic Recession

  • Apaydin F
International Business Research (2011) 4(4)
DOI: 10.5539/ibr.v4n4p104
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Abstract

… economic recession … economic recession about which there are not enough researches. Moreover, this study proposes possible strategies that could be applied in prospective economic …

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APA

Apaydin, F. (2011). Changes in Marketing Strategies and Performance Outcomes of Turkish Firms in 2008 Global Economic Recession. International Business Research, 4(4). https://doi.org/10.5539/ibr.v4n4p104

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