Factors Influencing Repurchase Intention of Organic and Natural Cosmetics for Sustainable Development

Abstract

The main purpose of the study is to develop a framework to investigate the factors influencing the perceived quality and repurchase intention of organic and natural cosmetics. A total of 210 respondents participated in the survey. The results confirm the positive relationship between perceived quality and repurchase intention. Environmental awareness does not affect the perceived quality and repurchase intention. Structural Equation Modeling (SEM) is applied in this study to verify the research framework. Increased perceived value, emotional value, perceived quality and low green perceived risk will lead to increased repurchase intention of organic and natural cosmetics.