Journal ArticleOPEN ACCESS

Influencer Marketing in Data-Driven World

  • Attri R
  • Bhagwat J
Management Dynamics (2023) 23(1) 129-142
DOI: 10.57198/2583-4932.1316
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Abstract

… of influencer marketing, the knowledge related to the parameters of influencer marketing … impact of the credibility of mega influencer, content of the post and the congruence of the …

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APA

Attri, R., & Bhagwat, J. (2023). Influencer Marketing in Data-Driven World. Management Dynamics, 23(1), 129–142. https://doi.org/10.57198/2583-4932.1316

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