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PERSONALITY TRAITS AND BUYING BEHAVIOR FROM THE VIEWPOINT OF SELECTED SOCIO-DEMOGRAPHIC CHARACTERISTICS – PRELIMINARY FINDINGS

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Selected Papers (part of ITEMA conference collection) (2019) 99-105
DOI: 10.31410/itema.s.p.2019.99
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Abstract

… The recent study of Ratnawat & Borgave (2019) was focused on investigation of Big-Five personality to impulsive buying behavior … In this study agreeableness and neuroticism significantly correlated with impulsive buying behavior …

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Lorincová, T., Ondrijová, I., & Kovaľová, J. (2019). PERSONALITY TRAITS AND BUYING BEHAVIOR FROM THE VIEWPOINT OF SELECTED SOCIO-DEMOGRAPHIC CHARACTERISTICS – PRELIMINARY FINDINGS. In Selected Papers (part of ITEMA conference collection) (pp. 99–105). Association of Economists and Managers of the Balkans, Belgrade, Serbia. https://doi.org/10.31410/itema.s.p.2019.99

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