Privacy, security, and awareness perceptions on the use of social media: a TikTok focus

Abstract

The rapid growth of TikTok and other social media platforms has raised significant concerns about user privacy, data security, and the potential exploitation of personal information. This paper aims to explore the security concerns users of TikTok and other social media have in the current media post-pandemic landscape. The study is limited to the academic environment, focusing on university employees. By examining recent developments and analyzing the evolving nature of privacy concerns, this study seeks to shed light on the complex interplay between social media usage, security challenges, and the wider societal implications. Through a comprehensive analysis, we aim to provide a nuanced understanding of the concerns users of these platforms have (or do not have) regarding security, privacy, and awareness allowing for informed discussions and potential recommendations in the ever-evolving realm of social media.