Investigating Responsiveness of Green Reverse Logistics for Manufacturing Industries

Abstract

Reverse logistics supports in moving goods from consumers to a facility where the recapturing of value of the End of Life (EOL) goods is possible. This can be achieved by product recovery management. The recovered material can be reused as raw material in manufacturing, giving an edge of cost competitiveness. Besides this, reverse logistics (RL) also mitigates the problem of pollution, provides cheaper raw materials, value for waste, and makes return policy easy in online shopping. This paper aims to investigate the Responsiveness of Reverse Logistics (RRL) using the analytical hierarchical process in maintaining cost, product recovery management, environment, and customer satisfaction, citing examples of the major manufacturing sector. This paper highlights the importance of RRL to make it more responsible toward the environment and make RL a profitable venture. The study also provides a roadmap to top management in fulfilling their social responsibility to take care of EOL goods produced from their firms, as human beings no longer be as wasteful and insensitive toward their surroundings. The best implication of RL may ease the problem of electronics and plastics waste disposal, pollution of land, air, and water, and the vanishing of precious rare metals from the earth.