Evaluating video-based science communications practices: a scoping review

Abstract

Despite the rising popularity of video-based platforms, systematic guidelines for developing effective video-based science communication remain scarce. Training scientists in these skills is vital for providing research-backed information for decision making and engaging audiences with science. This study reviewed evidence-based strategies for communicating science via video-based social media platforms, identifying 28 articles that included original video-based data and were published in the past decade. Articles were identified through library database searches, journal archives, and publication lists from relevant researchers. Predominantly focusing on YouTube (42.9%) and TikTok (28.6%), qualitative findings revealed best practices related to narrative structure, emotion and connection, video features, professionalism and quality, and social media strategies. Highlighting actionable strategies, this research provides valuable insights for scientists navigating the dynamic landscape of video-based science communication.