Party Cues and Pre-Campaign Attitudes: Voting Choice in Referendums in Eastern Europe

Abstract

Political parties provide cues that influence how people vote in referendums. We know little about how this works against the attitudes held by voters before campaigns. This article analyzes under what circumstances voters in referendums consider their choice to be the result of party cues or of their opinions prior to a campaign. It focuses on seven referendums organized in Eastern Europe between 2015 and 2019. The results show that party cues may shape voting behavior when political parties are trusted, cues are clear, and citizens are media users. Political activity, information and interest in politics make pre-campaign attitudes important.