Collaborative consumption for low and high trust requiring business models: From fare sharing to supporting the elderly and people with disability

Abstract

This paper offers an overview of collaborative consumption (CC), the related business models (BM), the value added (VA) from the consumer's perspective and the role of trust. CC is expanding but it is unclear what opportunities it offers and what the challenges will be. This research evaluates the current CC BMs and identifies 13 ways they add value from the consumer's perspective. This research further explores whether CC BMs fall into two categories in terms of what the consumer values. In the first category, the CC BMs require a low level of trust while in the second category of CC BMs a higher level of trust is necessary. It was found that 13 VA by CC BMs could be grouped into personal interest, communal interest and trust building. It is important for organisations to acknowledge how their CC BM relates to these dimensions.