Exploring the Determinants of Mobile Banking Adoption in the Context of Saudi Arabia

  • Alzaidi M
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Abstract

Rapid advances in mobile technologies and innovations have made mobile banking progressively significant in mobile business and monetary administrations. Our study used TAM and perceived risk as a theoretical base to develop a conceptual model that can explain the main factors affecting users intentions to adopt mobile banking in Saudi Arabia context. SEM/AMOS techniques were used to analyse the data collected from mobile banking users. the results indicated that perceived relative advantages, perceived ease of use, perceived compatibility have a significant positive effect on attitude towards mobile banking adoption, while perceived risk has a negative effect on intention to adopt. Furthermore, attitude has a significant influence on intentions to adopt mobile banking. The study offers meaningful implications to theory and practice.

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APA

Alzaidi, M. S. (2021). Exploring the Determinants of Mobile Banking Adoption in the Context of Saudi Arabia. International Journal of Customer Relationship Marketing and Management, 13(1), 1–16. https://doi.org/10.4018/ijcrmm.289206

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