An Analysis of User Attitudes to SNS

Abstract

Social Networking Service (SNS) have become widely used in Japan in recent years with Facebook, mixi, and Twitter being the most popular. These are used in various fields of life together with the convenient devices such as smart-phones. A questionnaire investigation was used to clarify the current usage condition, issues and desired function etc. Information for marketing purposes was then extracted. Fundamental statistical analysis, multi corresponding analysis, quantitative analysis, and text mining analysis were then performed. Reviewing past research, there are some related papers, but they do not include new tools which are evolving rapidly. Moreover, there has been little research conducted on this precise topic. Some interesting results were obtained.