The Image of the World and Human in the Paradigm of Digital Culture: Psycholinguistic Analysis

Abstract

Introduction. The article presents a psycholinguistic analysis of a new concept of man in the situation of digital reality as a new image of the world. The objective of the study is to consider the possibilities of transformational linguistics in determining the psycholinguistic essence of semantic and mental structures of modern linguistic norms and interpersonal communication in the process of forming a new concept of man. Methods. The study is based on the methodology of modern psychological, genetic-epistemological, philosophical-anthropological and linguistic theoretical reflections. Their elaboration involved the methods of projective and cognitive linguistics in the process of analysis; their potential contributed to the identification of psycholinguistic features of linguistic communication in the era of metamodernism. Results. The problem of formation and development of a new concept of man (homo digitalis) in the conditions of digital reality is considered. The image of the world is conceptualized, which in psycholinguistics is perceived by the human mind as a reflection of reality mediated by objectivity and the corresponding cognitive schemes and reflections. The factor of influencing digital technologies on psychology and changing the ways of language communication is revealed. The peculiarities of modern man's realization of his creative abilities in linguistic-cognitive-epistemic activity in the process of actual perception of the image of the world are clarified. Shifting the emphasis to network communication is proved to lead to the loss of the human system of landmarks necessary for productive activities in the complexities and contradictions of the multidimensional digital world. The solution to this problem lies in the potential of transformational linguistics, its possibilities being the factor in understanding the new concept of man and his activities at the level of scientific understanding of the world. Conclusions. Psycholinguistic analysis of the concept of man in the situation of the new image of the world reveals the prospects for the active entry of modern culture of speech and communication in the parameters of digital reality. Psycholinguistic substantiation of this process in the context of transformational linguistics is an important step in identifying the intellectual and cognitive capabilities of a new concept of man as a result of the real perception of the digital world.