Analysis of asrys hydrofarm agrosystem problems

Abstract

This research has been carried out in Makassar City with a case agrosystem namely Asrys Hydrofarm Hydroponic Business. This study aims to analyze the problems of the case agrosystem. Data and information obtained in this study were processed using the APPAS (Agrosystem Development Planning Analysis) method. The APPAS thinking method is a learning method that directs to know the sides of deep problems related to the case agrosystem which is used as the object of research and also directs to analyze the solutions and actions that must be taken for the development of the case agrosystem. The analysis shows that the Asrys Hydrofarm business has a major problem which is the limited marketing area. This main problem is caused by a lack of promotion, uncertain working time, lack of focus labor, low production and not using superior seeds. This causes limited market segmentation and low sales volume.