The Change of Fruit Supply Chain in Response to Covid-19 Pandemic in West Java, Indonesia (Case Study of Anto Wijaya Fruit)

Abstract

Indonesia is the heaven of tropical fruits. However, as tropical fruits are perishable, the specific supply chain is needed to ensure the fruits are able to reach the customers in good condition. West Java Province is one of fruits producing centers in Indonesia. Anto Wijaya Fruit is a prominent company of fruits supply, especially for mango, in West Java. This study aims to (1) identify fruit supply chain management before the pandemic, (2) analyze the emerging challenges due to the outbreak, and (3) propose a scheme of fruits supply chain in response to the Covid-19 pandemic in the case of Anto Wijaya Fruit. This study was conducted from January to May 2020. Several key persons were interviewed along the chain from the producers up to the end customers. Qualitative analysis was employed in the framework of Food Supply Chain Networking (FSCN). The results showed that, firstly, Anto Wijaya Fruit mango supply chain has not been implemented optimally. This is seen from the supply chain business process flow that has not been integrated as a whole, in supply chain management contractual agreements have not yet been made between farmers and company, Anto wijaya fruits mango supply chain has not been implemented optimally. This is seen from the supply chain business process flow that has not been integrated as a whole, in supply chain management contractual agreements have not yet been made between farmers and company, then the supply chain resources in cultivation activities until distribution is still done simply. Companies need to optimize the use of technology for supply chain effectiveness and improve company management systems to make planning and control. Secondly, there were several challenges such as movement restrictions, shorter operating time of the markets and sales are made online that affected the supply chain management of the company. Lastly, in response to these challenges, a scheme using internet and communication technology (ICT) is proposed.