Analysis on the Development Trend of E-commerce Live Streaming

Abstract

Based on the current development status of e-commerce live broadcasting in China, this paper predicts the development prospects of e-commerce live broadcasting on the basis of analyzing the successful elements, advantages and disadvantages of e-commerce live broadcasting. This paper points out that e-commerce live broadcasting will become the "standard configuration" of e-commerce, brand and business in the future, which can continue to develop continuously.