THE USE OF FINANCIAL TECHNOLOGY THROUGH BANKING AGENCY IN EMERGING ECONOMY

Abstract

Financial technology has transformed the banking industry, providing convenient and efficient alternatives to traditional banking services. In emerging economies, where access to formal banking services may be limited, the utilisation of financial technology through banking agencies has garnered significant attention (Limna & Kraiwanit, 2022; Nguyen, 2022). This study aims to explore the factors influencing the adoption of financial technology through banking agencies in Thailand. The research employed a quantitative approach, utilising an online questionnaire to gather data from a convenience sample of 1,224 participants. Binary regression analysis was employed to analyse the collected data. The results indicated that the use of banking agents can be influenced by factors such as status, residence, experience, and transaction frequency. When making policy recommendations, it is crucial for financial institutions to ensure that the safety policies protecting the clients of banking agents meet the same standards as those of the appointing financial institutions. Further research is warranted to examine the usage patterns among different age groups, particularly the elderly, as this demographic is often overlooked and may face challenges in a digital environment. As the acceptance of financial transactions through banking agents grows among the older population, it is expected that seniors will increasingly adopt this banking method.