Impact Of Television Advertisments On Children: A Case Study Of Makurdi Town

Abstract

The research assesses the Impact of Television Advertisements on Children in a Survey of 800 children drawn from Makurdi, the capital city of Benue State, Nigeria. The result among other things reveals that television advertisements exert substantial influence on the attitude and behaviour of children viewers. It is further revealed that the effects reach well beyond moving products desire from one brand to another. It concludes that in as much as advertisers are out to make huge returns by focusing their messages at the "captive audience" (children), they should be aware of the destruction meted on children (tomorrow's leaders). Summarily, it is recommended that concerned authorities, as well as parents, teachers and churches/mosques should sit up to their responsibilities to protect the future of our children by checking the activities of the advertisers and the children's viewership of television and other audio visual media.