Relating design management and project management: Application of the pm mind map tool in the creative design process

Abstract

This article aims to relate the design management and project management during the creative design process through the PM Mind Map tool for the development of the name and brand for a company of customized services for selling fruits products. In this sense, it is a study of a qualitative nature, using the technical procedures of bibliographical and applied research. The elements and perspectives involved in the creation of the brand were structured in a collaborative way according to the visual model. The PM Mind Map reveals itself as a project management tool that has not yet been widely disseminated and deepened in the academic-scientific area. However, when linking its application with organizational performance based on the concepts of Design Management, it was noticed a clarification of the project stages, greater control over deadlines and costs, more explicit norms that facilitated the submission to requirements and constraints, delimitation of tasks’ division more understandable, monitoring and control of risks through discussed premises. In this way, it is recommended to deepen the relation between them in future research.