ANALISIS SALURAN PEMASARAN KOMODITAS BAWANG MERAH DI PROVINSI GORONTALO

Abstract

This study to analyze the marketing chennels or distribution of shallots in Gorontalo Province. This research was conducted in Gorontalo Province from September to method used a survey method. Namely data collection based on interviews and observations. The sampling technique was carried out using the snowball sampling method with a total of 96 respondents, namely 35 farmers, 15 colectors anda 46 retailers. The research is primary data. Analysis of the data is the analysis of marketing channel institutions. The results showed that the marketing channel for red onion in Gorontalo Province consisted of 3 marketing channel patternes, namely the first channel (I); Farmers-traders retailer-consumers second channel (II); farmers-traders-traders-retailers-consumers. Third channel (III); traders outside the area-traders-retailers-consumers. Farmer alwys get a low selling price because farmers sell shallots to collectors based on the prices set by collectors. Then the collecting traders sell to retailers at a price higher than the purchase price from farmers (producers) because of the large costs incurred when distributing goods, while retailers sell to consumers at a higher price because of the large costs incurred when buying from traders collector.