E-commerce in Russian rural areas as a tool for regional development

Abstract

The objective of the paper is to analyze the development of e-commerce in rural areas of North Western Russian District to develop agribusiness and preserve the environment. As far as the researches of development of the e-commerce of the Russian countryside are not ubiquitous, the paper, firstly, relies on the research of the development of e-commerce in Russia, at its whole, where the main market is situated in big cities, and the researches of rural e-commerce abroad. Secondly, the statistical and marketing data helps to enlighten the stage of the development of e-commerce in regions and define the main reasons of its immaturity. With the help of statistical and marketing data we also can suppose the real share of regional e-commerce. As far as its share is not too high for the moment, the list of the most possible goods and products to be produced and sold from rural areas is created along with some recommendations of work with ruralpopulation.