Tesla’s Strategies to Achieve Positive Growth for Production and Sales During the COVID-19 Epidemic

Abstract

During the COVID-19 epidemic, many industries were hit hard by the impact of the epidemic. The outbreak first led to factory shutdowns, with virtually all factories worldwide except for China now closed and at least 120 automotive plants temporarily closed. Global car sales have also plummeted in the midst of the epidemic storm with people mostly shutting their doors. Yet, under these circumstances, Tesla Motors has achieved an increase in production and sales. The study found that Tesla’s decisions on product manufacturing, supply chain and marketing strategies were the main strengths of its rapid growth.