Conceptual Review on Dimensions of Digital Transformation in Modern Era

Abstract

Digital disruption has become something of a cliché during the past few years and it is defined as the impact and effect of new digital technologies and new business models on the value propositions of existing goods and services and business models. With the increased impact of digital disruption industries are moving towards the core of Digital vortex and in order to evade the danger of disappearance from the market by moving towards the core, the concept of Digitalization has emerged and has become an important aspect and has become more than a technological shift. Alongside, the paper attempted to investigate and find an answer to the most crucial question "what to transform?" in a business to achieve a successful digital transformation. It has followed comprehensive literature review as the main research tool and the paper is framed as a concept paper with the discussion on empirical insights. Finally, it concludes the paper with some research directions and priorities for the future studies.