The 4P Analysis of the McDonald’s Marketing in the United States

Abstract

Marketing plays a crucial role in determining the success of a company. Regeardless of how good the product is, its profitability is what ultimately matters. McDonald’s, originally established as a normal restaurant in the United States during the 1940s, has now evolved into the leading global food service retailer with over 38,000 locations across more than 100 countries. As the world's largest fast food supplier, McDonald’s ensures consistent quality of their drumstick burgers both in Beijing and the United States while also adapting their marketing strategies and products to cater to local tastes in different places. For instance, considering India's religious beliefs that prohibit consumption of beef or pork, McDonald's does not offer any such products in India. This essay aims to analyze McDonald’s marketing strategy by using the 4P theory. It is evident that McDonald's has implemented a lot of marketing techniques to attract customers; however, there are still areas where improvements can be made.