The effects of marine ecotourism destinations attributes on perceived value, customer satisfaction, and loyalty

Abstract

Background/Objectives: This purpose of this study aims to identify the effects of marine ecotourism destinations attributes via surveys to its visitors and enhance the understandings of visitors by identifying influencing relations between perceived value, customer satisfaction, and loyalty. Further, it provides some strategic points on the development and operation of the marine ecotourism area, and offers understandings of island tourism and implications with various views and purposes which were determined through the characteristics of marine ecotourism destinations. Methods/Statistical analysis: In hereafter research, the study about marine ecotourism should not only include Yeosu’s surrounding islands but also include other areas analyzed via time series analysis methods allowing it to reinforce accuracy and reality of research results by investigating number of tourists and after effect. Findings: Understand the current situation of marine eco-tourism sites (island tourism) and provide implications for future improvement. The purpose of this study is as follows. And we want to investigate some correlation and influence relation between comfort, serviceability, consumption, attractiveness and perceived value, which are sub - elements of marine ecotourism (island) selection attributes of marine eco - tourism participants. Second, it is necessary to analyze the relationship between the perceived value of marine eco-tourism and the satisfaction of tourists. Improvements/Applications: The purpose of this study is to analyze the relationship between tourism satisfaction and loyalty to marine eco - tourism, and to explore the relationship between comfort, serviceability, consumption and attractiveness of marine ecotourism as perceived value, visitor satisfaction and loyalty. And suggests implications for developing and managing the island as a marine eco - tourism destination.