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Purchasing Decisions of Coffee in the Pesen Kopi: A Consumer Behavior Approach

  • Bulkis R
  • Noermijati D
  • Puspaningrum A
The International Journal of Business & Management (2021) 9(6)
DOI: 10.24940/theijbm/2021/v9/i6/bm2106-053
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Abstract

… The research results conclude that social media marketing … marketing has a significant positive effect on brand image; price has a significant positive effect on brand image; brand image …

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APA

Bulkis, R., Noermijati, Dra., & Puspaningrum, A. (2021). Purchasing Decisions of Coffee in the Pesen Kopi: A Consumer Behavior Approach. The International Journal of Business & Management, 9(6). https://doi.org/10.24940/theijbm/2021/v9/i6/bm2106-053

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