Study on Consumer Behaviour and Food Safety of Organic Products in Pakistan

Abstract

Alongside the advancement in economic activities, it is seen that customer enthusiasm for organic products has expanded. Together with long lasting of life and wanting to build the personal satisfaction are of incredible significance in this expansion. The connection between studied variables and demographic factors were likewise examined by methods for Chi-square analysis. The study was conducted on 155 participants selected by utilizing convenience testing technique. Findings revealed that organic food attitude and safety of food were observed to be significant for intentions to purchase organic food. Then again, the results revealed that health consciousness was found insignificance for purchasing intentions of organic food. As for statistic qualities, profession and purchasing attitudes towards organic edibles items were observed to be interlinked with one another. It was likewise discovered that gender discrimination had an impact on organic edibles intentions. .