Pengaruh Atribut Produk Wisata Terhadap Keputusan Berkunjung Pada Pemandian Wisata Alam Banyubiru

Abstract

Banyubiru Natural Bathing tourist area as one of the tourism assets in Pasuruan Regency needs to be maintained because this area has natural attraction that is not had by similar tourism objects. Therefore, it is necessary to know the influence of tourist product attributes on the decision to visit Banyubiru Pasuruan. The average population from January 2018 to March 2018 was 10,850 visitors and the sample was 99. This study used multiple linear regression as a data analysis technique. The results of the study found that 12.4% of visiting decisions were explained by variables of tourist attraction, facilities, and accessibility. While, the rest is influenced by other variables not examined in this study. It can be concluded that the attributes of tourism products affect both partially and simultaneously to the decision to visit Banyubiru. This means that the higher the tourist product attributes are given, the more it will improve in visiting decisions.