Digital Transformation and Regional Competitiveness Assessment in the Hungarian SME Sector

Abstract

In the present research, we examined the effects of the challenges posed by the digital world on Hungary, with special emphasis on the relationship between human resources and innovation affecting SMEs through aspects of the digital world. The study seeks to answer the question of whether the gross domestic product (GDP) and indicators of social processes influence digital maturity, and whether the digital maturity of small and medium-sized enterprises (SME) is related to their productivity and profitability. The evaluation focuses on and presents indicators that may affect the competitiveness of the study area. Using each indicator, we provide an overview of the changes in competitiveness in recent years in the context of digital transformation. The data on the competitiveness performance highlights the current situation of Hungary within the Visegrad Group countries, especially the strengths and shortcomings of the actors in the Hungarian SME sector.