Modeling the relationship of factors that shaped student's loyalty

Abstract

Student's loyalty is the intention and behaviour of students that shows devotion to the institution by contributing to expand it. Having loyal students can increase the reputation and number of applicants because loyal students promote the institution from mouth to mouth. Even when they have graduated, they would still support their institution financially or in the form of collaborations. These contribute to the long-term development and the longevity of the institution. This study is made to find out about the factors that influence the level of student's loyalty. 233 samples are gathered using complex sampling. Students in their second to third year are chosen, then they are stratified by department and random sampling is done under each stratum. From the result that uses the method Partial least square (PLS) path modelling, it shows factors that influence student's loyalty respectively from the ones with the greatest influence are student's satisfaction, student's affective commitment, social environment quality, image and reputation perception, student's perceived value, student's trust, social integration, instructor quality, and administration quality.