Influences of airport service quality, satisfaction, and image on behavioral intention towards destination visit

Abstract

An airport significantly facilitates passengers to travel domestically and internationally. It can also attract passengers to visit the region where it is located. The present research examines the influences of airport service quality, satisfaction, and airport image on behavioural intention towards visiting the destination country. The survey was conducted with 314 Cambodian outbound travellers. The research has employed Confirmatory Factor Analysis and Structural Equation Modelling to measure the relationship of service quality, satisfaction, image, and behavioural intention. The results show that satisfaction strongly affects behavioural intention towards visiting the destination country, while air service quality has a moderate effect, and airport image has no effect.