Analisis Semiotika Representasi Budaya Tionghoa dalam Film Crazy Rich Asians

Abstract

Film is a mass communication media that cannot be separated from the relationship between film and society. The Crazy Rich Asians movie directed by Jon M.Chu and writer by Kevin Kwan is not onlyfor the entertainment media of the audience but an education that provides insight and experience regarding the touch of history, culture, language, life of people of Chinese descent. For example about the inherent characteristics between the people of "Overseas Chinese" and "Mainland China". This research was conducted to determine the signs or symbols used as cultural representations in the film Crazy Rich Asians. The method used for this research is descriptive qualitative using Christian Metz's mise-en-scene. In the study, researchers used several relevant theories, namely:Intercultural Communication, Face Negotiation Theory, Semiotics, and Representations. Referring to the research objectives, the conclusion of this study is the representation ofculture in the Crazy Rich Asiansfilm is shown through scenes by Rachel Chu and Nick Young in Singapura and the use of language and kinds of customs andfamily culture for generations like the meaning of the choice of red, party of wijayakusuma flower blooms, the reason for making dumplings, the meaning ofa family and the mahjong strategy game.