Data visualization process through storytelling technique in Business Intelligence

Abstract

New technologies have allowed corporations to collect, store and manage huge quantities of data, being necessary in their daily management. Hence, business intelligence and data analytics have become an important and rapidly growing area of study that reflects the impact of data-related problems to be solved in business organizations. However, it is difficult to recognized patterns and draw conclusions from large amount of data and also, understand the stories of such information. We propose a methodology based on storytelling technique in order to improve the perception and interpretation of the data with the aim to make the information more memorable for people.New technologies have allowed corporations to collect, store and manage huge quantities of data, being necessary in their daily management. Hence, business intelligence and data analytics have become an important and rapidly growing area of study that reflects the impact of data-related problems to be solved in business organizations. However, it is difficult to recognized patterns and draw conclusions from large amount of data and also, understand the stories of such information. We propose a methodology based on storytelling technique in order to improve the perception and interpretation of the data with the aim to make the information more memorable for people.