How Consumer Behaviors Shape Digital Marketing

Abstract

With the rapid development of technology and Internet, the whole world is turning into a new era-digital age. Meanwhile, one of the most critical changes is that digital development creates a great evolution between consumers and enterprises. Consumers are updating their consumption behaviors or habits under the digital environment, digital marketing is adjusted to attract new consumer group by various strategies on different platforms, such as user experience or electronic of mouth. Due to the great changes of consumer behavior, differences is shaped between traditional marketing and digital marketing, especially the pandemic has dramatically accelerated the changes. This paper will focus on the shift of consumer behavior in digital era and previously, and the reasons for such shift.