The Impact of Digital Fashion Week on Fashion Trends in China

Abstract

In an era of complex diversity, China's fashion trends are in the midst of a torrent of change, swept along by the ever-changing media, changing public aesthetics and, above all, the new consumerism brought about by the Covid-19 epidemic. Amid this torrent, digital fashion week is bursting through the boundaries of the fashion industry with the force of a mushroom while influencing the soil in which it was born in a new and changing form. This paper dissects the existing format and characteristics of digital fashion week, analyses the changes made to the original commercial sales format and the importance of the rise of digital fashion week, reviews the most common digital media technologies used in digital fashion week and their impact on the fashion show industry, gains insight into and grasps the impact that digital fashion week has had on fashion trends in terms of design, manufacturing, and marketing, and concludes with a Finally, the limitations of digital fashion week and the future direction of related developments are reasonably analyzed and predicted.