COMPETITIVE CAPACTIY OF VIETNAM NATIONAL TEXTILE AND GARMENT GROUP

Abstract

Vietnam National Textile and Garment Group (Vinatex) is is the leading group in Vietnam's textile and garment industry which is one of the key sector of the consumer goods manufacturing industry. Thus Vinatex must shoulder the responsibility of being a pioneer, leading other textile and garment enterprises to expand markets and develop production in order to achieve development goals of the country. And competitive cacity of the Group is one of crucial factors for their success. Vinatex has been developing its brand in its own way, focusing on different customer groups and trying to do well in the "niche" market segment. To be able to develop in the international market, the Group needs to make more efforts to improve its competitiveness. Keywords: Textile, Competitiveness, Capacity, Vietnam.