The Impacts of Social Media, Gaming and Non-gaming Memorable Tourism Experiences on Temporal Destination Revisit Intention

Abstract

This paper employs the Stimulus-Organism-Response (S-O-R) model to examine the effects of social media and two types of memorable tourism experiences (MTEs), that is, gaming and non-gaming, on short-term, mid-term, and long-term destination revisit intentions. The data were gathered via a structured questionnaire and subsequently examined through structural equation modeling (SEM). The sample consisted of 347 tourists who had engaged in both gaming and non-gaming activities during their visit to Macao. The findings support the significance of social media as a stimulus that affects the temporal destination revisit intention (response) through MTEs (organism). Besides, non-gaming MTEs are more significantly influenced and social media also moderates the impacts of MTEs on temporal destination revisit intention. Non-gaming MTEs have more significant and positive effects than gaming MTEs on temporal destination revisit intentions, particularly for the short-term revisit intention.