COVID-19 Pandemisi Sürecinde Dijital Platformların Yükselişi: Sinema Değer Zincirindeki Değişim Sinema Endüstrisini Nasıl Etkiler?

Abstract

The COVID-19 pandemic acts as a catalyst for digital platforms. Since movie theatres are closed, studios delay exhibitions, with a tendency toward digital platforms with the VoD model. Skipping the exhibition process and directly exhibiting films on digital platforms means breaking the classical production-distribution-exhibition chain. The New Film Exploitation Value Chain carries weight, and the transformation in this domain is regarded as the New Media Business Model or Business 2.0. This article aims to examine digital platforms showing a positive slope in the cinema value chain, comparing Turkey with the world. The paper focuses on debates within the global film industry and Turkey, and the related legislation. With a contextual approach, the cinema value chain is analysed as one of the cultural, political, institutional, and industrial determinants of the national film industry. In-depth interviews with representatives of the film industry, and secondary sources, such as legislation, reports and literature, are analysed and examined.