Journal ArticleOPEN ACCESS

How Does Retargeting Work For Different Gen Z Mobile Users?

  • Azemi Y
  • Ozuem W
Journal of Advertising Research (2023) 63(4) 384-401
DOI: 10.2501/jar-2023-023
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Abstract

Customers are exposed to an increasing abundance of mass promotional advertisements (Holmes, 2019). This abundance overwhelms customers and leads most customers to bypass most of these advertisemen...

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Azemi, Y., & Ozuem, W. (2023). How Does Retargeting Work For Different Gen Z Mobile Users? Journal of Advertising Research, 63(4), 384–401. https://doi.org/10.2501/jar-2023-023

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