Open innovation and social media use towards informatics reporting: A systematic literature review

Abstract

In the realm of technology development, open innovation paradigm and social media have both acquired massive attention in extensive researches since past several years. Social media, as the key medium has abundant to offer to support open innovation, thus successful innovation is the key to business rapid growth. This research provides a systematic literature review to identify, classify and summarize the factors of open innovation and social media use towards informatics reporting. Informatics reporting through this dynamic channel have been realized by many organizations nowadays, nonetheless greater number still confine with the traditional reports and are not ready to have linkage with social media platforms. Social media has been absolutely recognized as a powerful communication resource to engage stakeholders in virtual community. Hence, the result from the review suggests that there were six factors impacted open innovation and social media use towards informatics reporting, with transparency being the dominant factor. Eventually, these findings may ease the process of developing a model for open innovation paradigm implementing online platforms in organizations informatics reporting. All in all, this research shall assist organizations to plan and strategize the implementation of open innovation in social media platform for the advantage of their succeeding triumph.