Hybrid bamboo and batik handicraft development as creative tourism product

Abstract

A new bamboo-based industry has been developed to meet market demands. Traditional crafts practiced by local communities provide a substantial contribution to the legacy of intangibles. This research situates traditional bamboo handicrafts in Yogyakarta and emphasises their importance as well as concerns for their influence. The research goal is to determine the amount of consumers interested in bamboo handicraft products marketed publicly as tourism products and to evaluate the entrepreneurial landscape. The accidental sampling methodology was employed with 76 respondents, and the research method included qualitative and quantitative descriptive methods such as observation and semi-structured interviews. To comprehend the study outcomes, the primary respondents of Sahabat Bamboo from the data analysis approach using SPSS analysis provide descriptive data defining the respondent's condition. The market research analysis shows that bamboo batik handicraft has potential in demand; most respondents like bamboo batik handicraft products.