Reconciling Work and Skateboarding in Morocco: Exploring Young People’s Lifestyle Entrepreneurship Ventures

Abstract

In Morocco, skateboarding has become a cultural phenomenon among young people. This study examines how skateboarders (aged 18–32) transition to adulthood, challenging traditional notions of financial stability and family obligations. By prioritizing their passion for skateboarding, they develop innovative entrepreneurial ventures that blur the lines between work and leisure. The study builds upon ethnographic fieldwork within a community of skateboarder entrepreneurs established in a coastal village. It aims to define how Moroccan skateboarders challenge the normative expectations of transition to adulthood and describe how they navigate between skateboarding and work commitments. Additionally, findings highlight how the surge of skateboarding-driven business contributes to the economic and cultural transformation of local territories.