Travel Blogs on the Final Decision of The Tourist

Abstract

The objective of this paper is to investigate the impact that travel and Tourism bloggers have on consumers-making travel decisions. The bibliographic reference included consumer decision and virtual communication on Tourism. The methodology consists of literary research and online quantitative questionnaire using SurveyMonkey. The research found that travel and Tourism blogs have a valid influence on consumer decision-making and travel considerations. Consumers tend to value genuine individual experiences as accomplished and shared by travel bloggers.