Exploring the use of ChatGPT among media students in Egypt: Opportunities and challenges

Abstract

The research study examines the usage of ChatGPT, an artificial intelligence (AI)-based language model, among media students in Egypt, focusing on the opportunities and challenges it presents. Through a survey, undergraduate media students shared their familiarity with ChatGPT, frequency of usage, and the media tasks performed using the tool. The study investigates the perceptions and experiences of undergraduate media students in Egypt about the benefits, challenges and implications of using ChatGPT for various aspects of media projects in their academic curriculum. It also examines the experiences of media students about content quality, creativity, organization of content, efficiency of expression, ethical concerns, and potential effects on authenticity and originality in media projects. The study adopted a mixed methods approach with a survey questionnaire and semi-structured interviews. The participants were media students belonging to three institutions in Egypt. Findings revealed ChatGPT’s utility as a valuable tool in various media tasks while highlighting its limitations and ethical considerations. The research offers media educators and professionals insights into using ChatGPT for media projects. It also raises specific issues that can benefit AI tool developers to meet academic rigor and transparency requirements.