The Influence of Modernity, Lifestyle and Economic Literacy on the Consumptive Behavior of Economics Education Students at Universitas Negeri Gorontalo

Abstract

People's consumption choices no longer reflect their ability to distinguish between urgent needs and less important wants. Consumption patterns can be recognized by cues evident in an individual's purchasing habits, like acquiring items or services solely for gift-giving purposes without considering their utility, or purchasing based solely on appealing packaging that distinguishes them from similar products. Parents entrust students with the responsibility of managing their finances, granting them the freedom to spend without constant supervision. Consequently, students may exhibit less rational spending habits, indicating a departure from prioritized consumption choices. Students, as members of society, also engage in consumption behaviors which correlates with modernity, lifestyle and economic literacy. The purpose of this study was to determine and analyze the influence of modernity, lifestyle, economic literacy on consumptive behavior in undergraduate students of Economics Education at Universitas Negeri Gorontalo. This research uses quantitative methods with data collection techniques using questionnaires with a sample of 144 students. Data analysis using Structural Equation Models (SEM) based on Partial Least Square (PLS) using the SmartPLS version 3.0 application. The results showed that modernity has an influence on lifestyle, modernity has no influence on economic literacy, lifestyle has an influence on economic literacy, modernity has an influence on consumptive behavior, lifestyle has an influence on consumptive behavior, economic literacy has an influence on consumptive behavior, modernity, lifestyle and economic literacy have an influence on the consumptive behavior of UNG Economics Education undergraduate students.